Anyone Want an Iced Coffee?
Only a couple days after the keffiyeh kerfuffle as the Rachael Ray debacle has been so nicely dubbed, I have stumbled upon Hill Holidays new print ads for Dunkin Donuts and their iced coffees. Now, I happen to be a big fan of Dunkin Donuts coffee. I would prefer a cup of their brew over other places any day. On occasion, I have even bought their ground coffee to make for myself at home. Secondly, iced coffee may possibly be one of the best drinks on Earth (again, my humble opinion), as it not only delivers me the caffeine jolt I need and the flavor I love& but it comes without the risky concern of burning my tongue. So, I say this with much sadness, that this new print campaign just doesnt do it for me. Though it is nicely executed, if anything, it makes me want the thing that is flavoring the coffee more. Just look at those blueberries - imagine a nice cobbler now. Yum. And this is also coming from someone who is a huge lover of Hazelnut Coffee. But seeing those actual hazelnuts, sorta ruins it I guess. And considering I have liked most everything else that HH has done for the brand, this almost comes as a slight shock (Remember the spot making fun of coffee size names& awesome). What do all you people in ad land think? Yay or nay?
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